Artivio Studio partnered with Museum of Illusions Zagreb, Samsung Croatia, and MPG agency to create an innovative and captivating interactive treasure hunt experience using the new Samsung Galaxy S24 as part of their “Galaxy AI has arrived” campaign. The objective was to enhance visitor engagement at the museum by seamlessly integrating technology with the illusions and exhibits.
Number of Treasure Hunts successfuly finished
Months of promotion
Different challenges
Artivio Studio spearheaded the development and execution of the interactive treasure hunt at the Museum of Illusions Zagreb. We conceptualized the project, designed the puzzles and passport, implemented the entire experience, and collaborated closely with Samsung Croatia and MPG agency to leverage the Galaxy S24’s features.
Challenge:
The challenge was to blend the museum’s illusions and exhibits with cutting-edge technology to deliver a seamless and immersive adventure for participants. Artivio Studio’s task was to create captivating puzzles, design the interactive passport, and ensure that the entire experience complemented the unique ambiance of the Museum of Illusions.
Our Approach:
Our approach involved a comprehensive end-to-end solution. We conceptualized the treasure hunt, designed custom puzzles and challenges, crafted the visual elements including the passport, and tested the entire experience for functionality and engagement. Artivio Studio’s creative and technical expertise was instrumental in bringing the concept to life. The Treasure Hunt was an absolute winner among visitors. Although it was meant for children from 7 to 12, the experience was massively approved by whole families and was played with great intense. The main problem with making such promotional activities is that it can’t be “over-promotional”, and this Treasure Hunt was definetly not that type of promotion.
Solution:
Our journey began with conceptualizing a captivating storyline that seamlessly integrated the museum’s illusions with interactive technology.
We crafted a series of engaging puzzles and challenges, strategically placed throughout the museum, designed to be unlocked using the Galaxy S24’s advanced features. Participants embarked on an adventure guided by clues, each revealing hidden aspects of the museum’s exhibits and illusions.
The centerpiece of our solution was the AI passport, meticulously designed to complement the museum’s ambiance. This custom-designed passport served as a companion, guiding participants through the treasure hunt and capturing their progress.
Participants used the Galaxy S24’s “Circle to Search” feature to uncover clues hidden within the exhibits. By scanning and interacting with specific illusions, they unveiled cryptic messages and riddles, each leading them closer to the final revelation.
Artivio Studio’s role extended beyond concept and design to the implementation of the entire experience. We meticulously tested each aspect of the treasure hunt to ensure seamless functionality and optimal user engagement.
The treasure hunt culminated in a captivating finale, where participants unlocked the mysteries hidden within the museum, discovering the secrets that lay beneath its enchanting facade. Our solution showcased Artivio Studio’s ability to merge creativity with technology, delivering an unforgettable experience that bridged the gap between art, illusion, and innovation.
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