Turinela AR experience

Artivio Studio collaborated with Bruketa&Žinić&Grey, a full-service advertising agency, to create an engaging augmented reality (AR) experience for Turinela olive oil. The goal was to enhance consumer engagement by leveraging AR technology to bring the Turinela brand story to life through an interactive mobile application.

What We Did:

Concept Development:
Artivio Studio worked closely with Bruketa&Žinić&Grey to conceptualize the AR experience. We brainstormed ideas to create a magical and immersive interaction that would resonate with consumers and highlight the unique qualities of Turinela olive oil.
Application Development:
Our team developed a custom web application compatible with all mobile devices. The application utilized AR technology to activate a virtual experience when users scanned the Turinela olive oil bottle’s sticker using their smartphone cameras.
Animation Production:
Artivio Studio incorporated a high-quality animation produced by B&Ž&G featuring the Turinela fairy, a magical character that appeared on users’ screens during the AR experience. The animation was designed to captivate users and convey the brand’s narrative about the olive oil’s magical origin.
Interactive Elements:
The AR experience incorporated interactive elements, allowing users to engage with the Turinela fairy animation. Users received valuable information about the olive oil’s production process, origins, and quality standards through interactive pop-up messages and visuals.
Challenge:
The main challenge was to seamlessly integrate AR technology with the Turinela olive oil packaging and deliver an enchanting user experience that resonated with consumers. We aimed to create a connection between the physical product and digital content through innovative storytelling and interactive animations.

Our Approach:

Collaborative Ideation:
We collaborated closely with Bruketa&Žinić&Grey to align on their creative direction and concept for the AR experience. Our goal was to evoke a sense of wonder and delight while conveying key brand messages to consumers.
Technical Development:
Artivio Studio leveraged its expertise in AR development to build a robust and user-friendly web application. We optimized the application’s performance to ensure smooth and responsive AR interactions for users.

Solution:
The result was an innovative and captivating AR experience that transformed the Turinela olive oil bottle into a portal to a magical world. Users were delighted by the appearance of the Turinela fairy, who shared captivating stories about the olive oil’s origins and benefits. The interactive nature of the AR experience fostered consumer engagement and strengthened brand awareness for Turinela.

You can try the final Turinela AR experience by scaning your Turinela bottle with the app you can find on: www.artiviostudio.com/turinela